New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality
By Regina C. McNally, M. B. Akdeniz, Roger J. Calantone. 2011
141 citations recorded by the source corpus.
Subfields: Management Information Systems, Management of Technology and Innovation, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/32c2c7abffebff242c3df8857628f236dc09436f