Ease of Retrieval Effects in Persuasion: A Self-Validation Analysis

By Zakary L. Tormala, Richard E. Petty, P. Briñol. 2002

227 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/7cd9c47c8cced19f41350ac90f32a7c7b78bb99c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. Norbert Schwarz
5. Frank Kardes
6. K. Markman
7. E. Hirt
8. B. Shiv

In General Decision Sciences

1. Richard E. Petty
2. Zakary L. Tormala
3. Frank Kardes
4. P. Briñol
5. K. Markman
6. Norbert Schwarz
7. E. Hirt
8. Carolyn Yoon

In Literature and Literary Theory

1. Richard E. Petty
2. Zakary L. Tormala
3. P. Briñol
4. E. Hirt
5. K. Markman
6. Frank Kardes
7. Norbert Schwarz
8. B. Shiv

Citations in the corpus

• Source factors in persuasion: A self-validation approach (2009, background): “…that the self-validation framework can enhance our understanding of paradoxical effects in persuasion—e.g., generating few arguments yielding more persuasion than generating many arguments (Tormala et al., 2002); head shaking yielding more persuasion than head nodding (Briñol & Petty, 2003).”
• PERSUASION: INSIGHTS FROM THE SELF VALIDATION HYPOTHESIS (2009, background): “In a series of studies examining both mediation and moderation of ease of retrieval effectswe found that the ease effectwasmediated by thought confidence rather than the availability heuristic and occurred to a greater extent when thinking was high rather than low (see Tormala et al., 2002, 2007b).”
• When credibility attacks: The reverse impact of source credibility on persuasion (2006, background): “This Wnding adds to a growing body of evidence suggesting that the self-validation framework can enhance our understanding of a variety of paradoxical eVects in persuasion (e.g., head shaking yielding more persuasion than head nodding, Briñol & Petty, 2003; generating few arguments yielding more per”
• When Blemishing Leads to Blossoming: The Positive Effect of Negative Information (2012, background): “…up to a numerosity heuristic account, suggesting that low-effort processors simply responded more favorably to the appearance of more information—for instance, more features, attributes, or arguments (Pelham, Sumarta, and Myaskovsky 1994; Petty and Cacioppo 1984; Tormala, Petty, and Briñol 2002).”
• Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion (2004, methodology): “Responses to this item, which was adapted from prior research (e.g., Tormala et al., 2002), were given on a scale ranging from 1 (not difficult at all) to 9 (very difficult).”