When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

By Danit Ein-Gar, B. Shiv, Zakary L. Tormala. 2012

113 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/def0935a3a4d802387980c2d4486af6a547f5a31

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. K. White
2. Darren W. Dahl
3. Robin J. B. Ritchie
4. Jennifer J. Argo
5. Bonnie Simpson

In Marketing

1. K. White
2. Darren W. Dahl
3. Robin J. B. Ritchie
4. Lily Lin
5. Jennifer J. Argo
6. Jonah A. Berger
7. K. Winterich
8. Bonnie Simpson

In Sociology and Political Science

1. K. White
2. Darren W. Dahl
3. Robin J. B. Ritchie
4. Jennifer J. Argo
5. Bonnie Simpson

Citations in the corpus

• When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “…and “blossoming” effects suggests that under conditions of limited cognitive-processing ability, small amounts of packaging damage (i.e., that do not activate thoughts of contamination)may enhance a consumer’s preexisting positive impression of the product (Ein-Gaar, Shiv, and Tormala 2012).”