When credibility attacks: The reverse impact of source credibility on persuasion

By Zakary L. Tormala, P. Briñol, Richard E. Petty. 2006

295 citations recorded by the source corpus.

Subfields: Applied Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/af0700a5643252212dce3b227e8cf0c50eb97797

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. S. Wheeler
5. Stephan Lewandowsky
6. Gerard Bohner
7. Adam J. Berinsky
8. Nina Dickel

In Sociology and Political Science

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. Stephan Lewandowsky
5. S. Wheeler
6. B. Swire‐Thompson
7. Gerard Bohner
8. Nina Dickel

Citations in the corpus

• PERSUASION: INSIGHTS FROM THE SELF VALIDATION HYPOTHESIS (2009, background): “In a follow-up experiment, Tormala et al. (2006) predicted and found that because of the self-validation role for sources, a high credibility source can lead to either more or less persuasion than a low credibility source depending on the nature of people’s thoughts in response to the persuasive…”
• Source factors in persuasion: A self-validation approach (2009, background): “5 In addition to self-validation, Tormala et al. (2007b) uncovered another mechanism relevant”
• Attitudes and attitude change. (2002, background): “This heightened confidence leads to more positive attitudes if recipients’ cognitive responses are favorable (as in the case of strong arguments) but to more negative attitudes if recipients’ cognitive responses are unfavorable (as in the case of weak arguments) (Tormala et al. 2006).”
• They Might Be a Liar But They’re My Liar: Source Evaluation and the Prevalence of Misinformation (2019, background): “In support of this, Tormala, Brinol, and Petty (2006) found that high credibility sources fell significantly more in favorability than low credibility sources when they shared weak arguments.”
• MULTIPLE ROLES FOR SOURCE CREDIBILITY UNDER HIGH ELABORATION: IT'S ALL IN THE TIMING (2007, background): “In one demonstration, Tormala et al. (2006) presented participants with a persuasive message under high elaboration conditions and measured their thoughts about that message.”
• The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change. (2009, background): “…are generated when people are in a good mood, or the source is expert, people might have more confidence in their thoughts than if the thoughts are generated when feeling bad (Briñol, Petty, and Barden, 2007) or are in response to an unknowledgeable source (Tormala, Briñol, and Petty, 2006).”
• The role of certainty (and uncertainty) in attitudes and persuasion (2016, background): “experience and, thus, access to better information (see also [39]).”