Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research

By A. Josiassen, Anne-Wil Harzing. 2008

127 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/3f587ddbf23e8158515894c1bfb6f9fef51cc030

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Piyush Sharma
2. A. Assaf
3. I. Karpen
4. A. Josiassen

In Strategy and Management

1. Piyush Sharma
2. A. Assaf
3. I. Karpen
4. A. Josiassen

In Tourism, Leisure and Hospitality Management

1. Piyush Sharma
2. A. Assaf
3. I. Karpen
4. A. Josiassen

Citations in the corpus

• Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics (2011, methodology): “The product-country image model relies on the attitude theory and stereotyping to argue that, in consumers’ minds, product-country images “rub off” on the products produced in the country ( Josiassen and Harzing, 2008”
• Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, methodology): “( Josiassen & Harzing, 2008; Pappu, Quester, & Cooksey, 2007; Usunier & Cestre, 2008).”