A bibliometric analysis of the global branding literature and a research agenda

By Brian R. Chabowski, S. Samiee, G. Tomas M. Hult. 2013

219 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9a8c7789eb22f2d0f691bac9e7e6f885728da5e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Justin Paul

In Sociology and Political Science

1. Mukesh Kumar
2. Ajai S. Gaur
3. Justin Paul

In Strategy and Management

1. Mukesh Kumar
2. Ajai S. Gaur
3. Justin Paul
4. Ilan Alon
5. Deeksha Singh
6. Vanessa P. G. Bretas
7. Jasper J. Hotho

Citations in the corpus

• Bibliometric Methods in Management and Organization (2015, unknown): “To increase the validity of search terms, consulting a panel of scholars to determine appropriate keywords is a good practice (e.g. Chabowski, Samiee, & Hult, 2013).”
• A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research (2017, background): “Examples of these topics include global branding (Chabowski et al., 2013), emerging market firm internationalization (Jormanainen & Koveshnikov, 2012), export management (Leonidou et al., 2010), and import management (Aykol, Palihawadana, & Leonidou, 2013).”
• Toward a 'masstige' theory and strategy for marketing (2018, background): “Chabowski et al. (2013) provide a bibliometric analysis of global branding literature incorporating five areas with suggestions for the future development of the area.”