J. Reardon

Marketing · with Vida · 2000–2008

A researcher in the Science corpus: 4 papers; trusts 3 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom J. Reardon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Balabanis
  2. Ronald E. Goldsmith
  3. Barbara A. Lafferty
  4. R. Batra

Who trusts J. Reardon overall

  1. Piyush Sharma

Papers from J. Reardon's perspective

Ordered by how strongly the researchers J. Reardon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
  2. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
  3. Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations
  4. The influence of country image structure on consumer evaluations of foreign products
  5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  6. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
  7. Animosity towards economic giants: what the little guys think
  8. What to Say When: Advertising Appeals in Evolving Markets
  9. Consumer ethnocentrism when foreign products are better
  10. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Their papers