The affective and cognitive components of country image : Perceptions of American products in Kuwait

By Amro A. Maher, J. Carter. 2011

133 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e447f48e37d463baa30b7ade221e66da8de944b2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos
4. S. Samiee
5. G. Balabanis

In Social Psychology

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos

In Strategy and Management

1. Vasileios Davvetas
2. Adamantios Diamantopoulos
3. G. Halkias
4. John R. Rossiter
5. J. Caillier
6. M. Hanafiah

Citations in the corpus

• The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “Specifically, consistent with previous relevant studies, we find that judgments of competence, but not warmth, have a significant positive influence on brand attitudes (Maher & Carter, 2011).”
• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, background): “There is also another point of view that considers the country image as emotional acts, which is because of certain ideas in their mind, which might also be the image from the residents of a particular country (Maher & Carter, 2011).”