Measuring Users’ Value Experience on a Travel Website (e-Value)

By Amrul Asraf Mohd‐Any, Heidi Winklhofer, C. Ennew. 2015

116 citations recorded by the source corpus.

Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent by perceptions of emotional value and value for money. Social value experiences do not contribute to e-Value. A user’s own activities on a website (i.e., participation) affect most value dimensions but at different magnitudes. Our findings suggest that website “participation” should be seen as phenomenologically determined by the user as perceived participation affects e-Value dimensions more strongly than actual participation.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a5be9bdf66727e306b958f2cfe9499bd292c1599

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In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Experience Value Cocreation on Destination Online Platforms (2018, background): “…participation, mastering, purchase intention, customer satisfaction and loyalty, service quality, involvement, resource, and time value (C.F. Chen and Wang 2016; Choi, Ko, and Kim 2016; Cossío-Silva et al. 2016; Mohd-Any, Winklhofer, and Ennew 2015; Prebensen and Dahl 2013; Prebensen and Xie 2017).”