Adopting a service logic for marketing

By C. Grönroos. 2006

948 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dce53f862e93ea8723b1e59e5b293e8f7f1ef828

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Working consumers: the next step in marketing theory? (2009, background): “‘In conclusion, suppliers do not deliver value to customers; they support customers’ value creation in value-generating processes of these customers’ (Grönroos, 2006b: 400).”
Place Attachment in Commercial Settings: A Gift Economy Perspective (2014, neutral): “They are not bystanders (Gro¨nroos 2006; Lovelock 1983), or anonymous purchase pals that provide help or advice to others (McGrath and Otnes 1995), nor market mavens initiating discussion or answering consumers’ requests without having a speciﬁc product expertise (Feick and Price 1987).”
Servitization and deservitization: Overview, concepts, and definitions (2017, positive): “Similarly, as Grönroos (2006) observed, a supplier of consumer durables or industrial products may follow a service logic that focuses not on products but on the processes in which those products are integrated and where customer value emerges.”
Linking Service-Dominant Logic and Strategic Business Practice (2012, background): “According to these premises, a firm’s goods are valuable and relevant resources to the degree that they can be used as inputs to lever the customer’s own value creation processes and experiences (Grönroos 2006a; Normann and Ramı́rez 1993).”
Any way goes : Identifying value constellations for service infusion in SMEs (2013, background): “In business markets, suppliers and customers often establish and develop long-term business relationships (Ford & Redwood 2005; Grönroos 2006; Hallén, et al. 1991).”
Value co-creation: concept and measurement (2014, background): “Value-in-use While value can be derived through interaction with the firm and its offerings, it can also arise through a process of consumption, which may be mostly independent of the company’s intervention or exchange (Grönroos 2006; Moeller 2008; Vargo and Lusch 2004).”
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2019, background): “, intangible, heterogeneous, inseparable, and perishable) (Berry, 1980; Zeithaml, Parasuraman, & Berry, 1985), and the numerous touch-points that exist between services brands and their customers (Grönroos, 2006).”
A definition for gamification: anchoring gamification in the service marketing literature (2016, background): “According to Grönroos (2006), goods can be considered as resources in a process that actually forms the service.”
VALUE CO-CREATION SIGNIFICANCE OF TOURIST RESOURCES (2013, background): “The new service-dominant logic (S-D logic) of marketing (Grönroos, 2006; Lusch & Vargo, 2006; Vargo & Lusch, 2004, 2006, 2008) acknowledges the consumer, i.”