The co-creative practice of forming a value proposition

By Christian Kowalkowski, Oscar Persson Ridell, Jimmie G. Röndell, David Sörhammar. 2012

113 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5727a015d93ae7b277223c07cc170addf2afda29

Citations in the corpus

• Toward a three-dimensional framework for omni-channel (2017, unknown): “The value in this journey can be provided by agents or co-created by customers and agents (Kowalkowski et al., 2012).”