Marketing productivity: issues and analysis
By J. Sheth, R. Sisodia. 2002
277 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/76129f92db3bcd0d3295d76ac0dba64e75e43575
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Martin Eisend
- Farid Tarrahi
- Vinay Kumar
- J. Sheth
- S. Srinivas
- F. Mavondo
- Nirmal K. Sethia
- Benjamin K. Johnson
In Strategy and Management
- Martin Eisend
- Vinay Kumar
- S. Srinivas
- F. Mavondo
- Nirmal K. Sethia
- J. Sheth
- Carlos M. P. Sousa
- F. Bradley
Citations in the corpus
- Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity (2011, unknown): “There are significant differences in the management and valuation of young firms compared with mature firms (e.g., Sheth and Sisodia 2001).”
- Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “The need for such a focus is also reflected in the academic community’s consistent calls for research attention (Rust, Ambler, et al. 2004; Sheth and Sisodia 2002; Srivastava and Reibstein 2005; Stewart 2009).”
- The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes (2016, background): “First, quantitative measures help us respond to controversies about low productivity and a lack of accountability of advertising (Sheth and Sisodia 2002).”
- Mindful consumption: a customer-centric approach to sustainability (2011, background): “Marketing that drives overconsumption can be viewed as “overmarketing” (cf., Sheth and Sisodia 2002).”
- Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research (2015, background): “Our field of inquiry often faces controversies about its low productivity and lack of accountability (Sheth and Sisodia 2002).”
- Learning orientation and market orientation: relationship with innovation, human resource practices and performance (2005, result): “Establishing such a relationship is consistent with the call for explicitly modelling marketing's contribution to financial performance ( Sheth and Sisodia, 2002”