Nirmal K. Sethia

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it; #5,553 of 6,289 by trust here, #1,481 by citations
• Strategy and Management — 9 citations into it
• Management, Monitoring, Policy and Law — 8 citations into it; #2,419 of 2,821 by trust here, #473 by citations

Whom Nirmal K. Sethia trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Alexander Dahlsrud
2. Audrey L. Mayer

Who trusts Nirmal K. Sethia overall

1. Iis P. Tussyadiah

Papers from Nirmal K. Sethia's perspective

Ordered by how strongly the researchers Nirmal K. Sethia trusts endorse each paper. Same corpus, a different order for every researcher.

1. Happiness: Lessons from a New Science
2. The New Economics of Sustainable Consumption: Seeds of Change
3. Prices and quantities: Unsustainable consumption and the global economy
4. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
5. Luxury Fever: Why Money Fails to Satisfy in an Era of Excess
6. Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior
7. Psychology of happiness (Scholarpedia)
8. Are We Consuming Too Much
9. Trading up : why consumers want new luxury goods--and how companies create them
10. A Comparison of the Nutritional Value, Sensory Qualities, and Food Safety of Organically and Conventionally Produced Foods (Critical reviews in food science and nutrition)

Their papers

• Mindful consumption: a customer-centric approach to sustainability (2011) — 1,137 citations