Helen Fearn

Journal of Advertising Research · 2005

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 4 researchers here, as inferred from the citation graph.

Whom Helen Fearn trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Marylyn Carrigan

Who trusts Helen Fearn overall

  1. J. Peloza
  2. Jingzhi Shang

Papers from Helen Fearn's perspective

Ordered by how strongly the researchers Helen Fearn trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
  2. Simple and Painless? The Limitations of Spillover in Environmental Campaigning
  3. Interventions to Break and Create Consumer Habits
  4. Serving the world's poor, profitably. (Harvard Business Review)
  5. SMEs and CSR Theory: Evidence and Implications from an Italian Perspective
  6. Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences
  7. Studying the ethical consumer: a review of research
  8. Social and Symbolic Capital and Responsible Entrepreneurship: An Empirical Investigation of SME Narratives
  9. Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities
  10. Peculiar Strengths and Relational Attributes of SMEs in the Context of CSR

Their papers