Estrella Díaz
Sociology and Political Science · 2018
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 12 citations into it
- Marketing — 11 citations into it
Whom Estrella Díaz trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Estrella Díaz's perspective
Ordered by how strongly the researchers Estrella Díaz trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
- Brand Effects on Choice and Choice Set Formation Under Uncertainty
- Credibility, Emotion or Reason?
- Celebrity endorsement, brand credibility and brand equity
- The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (Computers in Human Behavior)
- The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities (Internet Research)
- Absorptive capacity, innovation and cultural barriers: A conditional mediation model
- Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
- The effect of electronic word of mouth on brand image and purchase intention