Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

By S. Ratneshwar, Lawrence W. Barsalou, C. Pechmann, Melissa L. Moore. 2001

186 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/64dff63382ccc97adb6b36c70bb2e325bc3c9981

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Citations in the corpus

Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions (2005, result): “consistent with goal-derived categorization theory (Barsalou 1985; Broniarcyzk and Alba 1994; Ratneshwar et al. 2001).”
A Goal-Based Model of Product Evaluation and Choice (2012, background): “Ouellette and Wood 1998), categorization (Ratneshwar et al. 2001), and stereotyping (Moskowitz et al.”
Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice (2013, unknown): “” Such groupings highlight items’ relationships to more abstract or superordinate constructs (Ratneshwar et al. 2001; Rosch 1978).”
Simple and Painless? The Limitations of Spillover in Environmental Campaigning (2009, background): “With the exception of substitutes, communication that informs and educates people about the shared relevance of two actions for the same goal (i.e., solving an environmental problem) should facilitate spillover (cf. Ratneshwar et al. 2001).”
Category Stretching: Reorienting Research on Categories in Strategy, Entrepreneurship, and Organization Theory (2013, background): “In this sense, beyond the simple matching of features proposed by prototypes, Ratneshwar et al. (2001) distinguish between two types of goal salience that impact mental representations and category boundaries: personal goals and situational goals.”
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision (2009, background): “In sum, if high self-control individuals are given the opportunity to vicariously fulfill their focal goal via the mere presence of a healthy option, then once this goal is less salient, they should perceive the items in the choice set as more similar to one another (Ratneshwar et al. 2001).”
Why did I eat that? Perspectives on food decision making and dietary restraint (2010, background): “For example, when health goals are activated, consumers seeking a snack see healthy alternatives (e.g., granola bar or yogurt) as more acceptable substitutes than less healthy alternatives that are similar on dimensions such as shape (e.g., granola or candy bar) (Ratneshwar et al., 2001).”
Does Green Consumerism Increase the Acceptance of Wind Power (2012, background): “The more salient a goal, the more likely it is that individuals will notice the relevance of their other behaviours to the same goal, thus increasing the likelihood that they will act in a goal-consistent way in these areas as well (Ratneshwar et al., 2001).”
THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand (2004, background): “A key feature of this research is an emphasis on consumer judgments of the similarity of two or more stimuli, based on shared and/or dissimilar characteristics (Ratneshwar et al. 2001).”