Category Stretching: Reorienting Research on Categories in Strategy, Entrepreneurship, and Organization Theory

By Rodolphe Durand, Lionel Paolella. 2013

330 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f5186a76ed1b41950a245546d05615520f6852e0

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In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

The Rise of Socially Responsible Investment Funds: The Paradoxical Role of the Financial Logic (2019, background): “In societies in which the financial logic is highly prevalent, even if the resources conferred by that logic are plentiful, those resources are less likely to be diverted toward financial organizations with goals other than profit maximization because their goals may be categorized as deviant and th”
Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry (2018, methodology): “As a result, we add to the growing literature on categories and categorization processes (Durand & Paolella, 2013; Paolella & Durand, 2016; Vergne & Wry, 2014), moving beyond the baseline effects of category spanning and building on categorization work that takes into account the complex…”
What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption (2016, unknown): “But see Durand and Paolella (2013), who question the cognitive assumptions informing these studies and suggest that audiences may exhibit greater schematic heterogeneity, and therefore more openness toward categorical hybridity, than is generally assumed.”
Legitimacy‐as‐Feeling: How Affect Leads to Vertical Legitimacy Spillovers in Transnational Governance (2014, unknown): “Our arguments also have important implications for the further development of organizational research on categories and categorization (e.g. Durand and Paolella, 2013; Kennedy and Fiss, 2013; Vergne and Wry, 2014).”
Asset Divestment as a Response to Media Attacks in Stigmatized Industries (2014, unknown): “Future research could examine in greater detail the dynamics of straddling across uncontested and contested market categories (Durand and Paolella, 2013; Vergne and Wry, 2014), two settings that call for very distinct strategies: avoidance of being cast as similar to attacked players in contested…”
Digital Sustainability and Entrepreneurship: How Digital Innovations Are Helping Tackle Climate Change and Sustainable Development (2020, background): “…deal with conflicting logics ( Purdy & Gray, 2009; Zhao & Lounsbury, 2016 ), how external audiences evaluate partial category membership (Durand & Paolella, 2013; Hsu et al., 2009), and how actors whose activities are fully embedded within the ecosystem perceive the activities of those…”
Sharing and Shaping: A Cross-Country Comparison of How Sharing Economy Firms Shape Their Institutional Environment to Gain Legitimacy (2018, background): “…is that while most studies in category creation and evolution consider categories as exogenous rules (Hsu & Hannan, 2005; Zuckerman, 1999; Durand & Paolella, 2013), we take the view of legitimization as an endogenous process whereby governments and municipalities categorize them within…”
Optimal distinctiveness: Broadening the interface between institutional theory and strategic management (2017, background): “…differentiation are multifaceted and mutually enabling (Philippe and Durand, 2011), and that firms face environmental complexity where the nature and relative strengths of conformity and differentiation pressures change across time and space (Cobb, Wry, and Zhao, 2016; Durand and Paolella, 2013).”
Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations (2017, background): “Additionally, given that category members are likely embedded in different contexts, or what Durand and Paolella (2013) called situational circumstances, the “same” membership might offer organizations more or less distinctiveness depending on contextual differences.”
Categories and Competition (2017, unknown): “Industry models summarize and label the similarities and differences among firms in the market and are organized by cognitive prototypes, causal rules, or even a strategist’s short-term or long-term business objectives (Durand and Paolella, 2013).”
Achieving Rigor in Qualitative Analysis: The Role of Active Categorization in Theory Building (2020, unknown): “Categorization theory suggests that how humans make sense of the world depends on their prior understanding and initial goals (Barsalou, 1983; Durand & Paolella, 2013; Murphy & Medin, 1985).”
Category Spanning, Evaluation, and Performance: Revised Theory and Test on the Corporate Law Market (2016, unknown): “A prototype—that is, the ideal member—constitutes the cognitive reference point for defining category membership based on organizations’ possession of certain attributes (Durand & Paolella, 2013; Rosch & Mervis, 1975).”
Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change (2019, unknown): “These affordances make them effective for applying categories (Durand & Paolella, 2013) and theorizing causal relations (Greenwood, Suddaby, & Hinings, 2002; Suddaby & Greenwood, 2005), narrating ideas that cannot be “seen,” and abstracting from specifics to more general ideas.”
Funding the story of hybrid ventures: Crowdfunder lending preferences and linguistic hybridity (2017, unknown): “We acknowledge that linguistic category spanning, in an expected way, may someday become attractive to audiences (Durand and Paolella, 2013).”