Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

By I. Martin, David W. Stewart, Shashi Matta. 2005

120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e689d4f2978e41ce0a9b865388a385777b51b6c1