Nonconscious Goals and Consumer Choice

By T. Chartrand, Joel Huber, B. Shiv, Robin J. Tanner. 2008

346 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6401b102de7a32db1dc48f926f82ecff8dc87ecb

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In Applied Psychology

In General Decision Sciences

In Social Psychology

Citations in the corpus

Content and process priming: A review ☆ (2014, neutral): “In the consumer realm, Chartrand et al. (2008) used semantic concepts that were associated with saving money (e.g., retailers Wal-Mart, Kmart, The Dollar Store) or achieving status (e.g., retailers Tiffany, Neiman Marcus and Nordstrom) to prime a goal.”
Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees (2011, positive): “…that small changes in economically irrelevant stimuli can have substantial, and long-lasting, effects on consumer choice, at least in the lab (Chartrand et al. 2008; Sela and Shiv 2009; LeBoeuf, Shafir, and Belyavsky Bayuk 2010).9 Our results also add to a growing body of evidence pointing…”
Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods (2021, methodology): “The method relies on social psychology studies suggesting “priming” (i.e., incidental exposure to words or cues unrelated to the task) can unconsciously influence perception, behaviour and decision-making of people (Banerjee et al., 2010; Chartrand et al., 2008).”
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation (2015, background): “Means can automatically activate the goals they are perceived to serve (Shah and Kruglanski 2003) and in turn initiate goal-directed behavior (Chartrand et al. 2008).”
I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance (2014, result): “Our results also complement prior research on nonconscious brand priming, which shows that incidental exposure to brands can automatically elicit goals and behaviors (Chartrand et al. 2008; Fitzsimons, Chartrand, and Fitzsimons 2008).”
Branding the brain: A critical review and outlook (2012, background): “Implicit brand memory As shown by several recent reports during the past few decades, the search for unconscious processes and implicit measures of branding is an active field of inquiry in consumer psychology (Baker, 2003; Bargh, 2002; Brasel and Gips, 2011; Chartrand et al., 2008; Claudi, Dimofte ”
Conservative When Crowded: Social Crowding and Consumer Choice (2013, background): “…stream on the significant (and automatic) effects that features of the consumption environment can have on important (and often automatically determined) consumer behaviors (e.g., Chartrand et al. 2008; Dijksterhuis et al. 2005; Ferraro, Bettman, and Chartrand 2009; Mandel and Johnson 2002).”