H. Plassmann
Cognitive Neuroscience · 2006–2019
A researcher in the Science corpus: 9 papers; trusts 32 researchers and is trusted by 27 researchers here, as inferred from the citation graph.
Subfields
- Cognitive Neuroscience — 125 citations into it; #1,151 of 10,852 by trust here, #977 by citations
- Experimental and Cognitive Psychology — 51 citations into it; #5,248 of 9,731 by trust here, #4,061 by citations
- General Decision Sciences — 35 citations into it; #397 of 1,995 by trust here, #439 by citations
- Social Psychology — 32 citations into it
- Marketing — 31 citations into it; #4,001 of 6,289 by trust here, #1,109 by citations
- Sensory Systems — 25 citations into it; #453 of 760 by trust here, #111 by citations
- Cellular and Molecular Neuroscience — 19 citations into it
- Nutrition and Dietetics — 11 citations into it
Whom H. Plassmann trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- John Ashburner
- Paul Glimcher
- B. Shiv
- Dan Ariely
- Brian Knutson
- Ralf Deichmann
- J. Tiemstra
- Florian Kurth
- Samuel M. McClure
- Carolyn Yoon
Who trusts H. Plassmann overall
- Mirja Hubert
- Antonio Rangel
- Gregory S. Berns
- Peter Kenning
- John A. Clithero
- Steven D. Shaw
- Kacey Ballard
- Todd A. Hare
- Liselot Hudders
- Brian Knutson
Papers from H. Plassmann's perspective
Ordered by how strongly the researchers H. Plassmann trusts endorse each paper. Same corpus, a different order for every researcher.
- Neural correlates of behavioral preference for culturally familiar drinks. (Neuron)
- The orbitofrontal cortex and reward. (Cerebral Cortex)
- A Neural Substrate of Prediction and Reward
- The debate over dopamine’s role in reward: the case for incentive salience
- Beautiful faces have variable reward value: fMRI and behavioral evidence. (Neuron)
- Neurons in the orbitofrontal cortex encode economic value (Nature)
- Intensely pleasurable responses to music correlate with activity in brain regions implicated in reward and emotion (Proceedings of the National Academy of Sciences of the United States of America)
- Neuroeconomics: The Consilience of Brain and Decision (Science)
- Optimized EPI for fMRI studies of the orbitofrontal cortex (NeuroImage)
- Activation of the human orbitofrontal cortex to a liquid food stimulus is correlated with its subjective pleasantness. (Cerebral Cortex)
Their papers
- The relative strength of affective commitment in securing loyalty in service relationships (2006) — 554 citations
- Consumer Neuroscience: Past, Present, and Future (2019) — 102 citations
- Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments (2015) — 96 citations
- Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015) — 408 citations
- Branding the brain: A critical review and outlook (2012) — 510 citations
- Marketing actions can modulate neural representations of experienced pleasantness (2008) — 1,039 citations
- Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions (2007) — 889 citations
- What can advertisers learn from neuroscience? (2007) — 153 citations
- Applications of functional magnetic resonance imaging for market research (2007) — 158 citations