Branding the brain: A critical review and outlook

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Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products (2015, methodology): “Goals determine what people give attention to (Plassmann, Ramsøy, and Milosavljevic 2012; Wang and Griskevicius 2014), and thus further research could examine whether goals in a social context are likely to modify the way people attend to emotionally significant marketing stimuli such as luxury and…”
Customer perceived value—Conceptualization and avenues for future research (2015, background): “Hence, future studies on customer perceived value should relate the topic to recent findings from neuroeconomics, consumer neuroscience, and neurobiology (Koller & Walla, 2012; Plassmann et al., 2012).”
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking (2013, background): “Contents lists available at SciVerse ScienceDirect Expert Systems with Applications journal homepage: www.elsevier .com/locate /eswa Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking Rami N. Khushaba a,⇑, Chelsea Wise b, Sarath”