Consumer Learning, Brand Loyalty, and Competition
By J. Miguel Villas-Boas. 2004
259 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/f55031c3dc439b5569596afa10c2cc2d50f67f86
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In Management Science and Operations Research
In Marketing
In Strategy and Management
Citations in the corpus
- Dynamic Pricing of New Experience Goods (2006, background): “Villas-Boas (2004) considers the equilibrium pricing of experience goods in a duopoly model with differentiation along a location and a taste dimension.”
- Self-Selection and Information Role of Online Product Reviews (2008, unknown): “3 Similar assumptions are used in Villas-Boas (2004) to describe a”
- Combating Copycats in the Supply Chain with Permissioned Blockchain Technology (2021, background): “…the entire product selling period, the number of novice consumers is usually large in the beginning and the number of expert consumers is usually large when the product is well known in the market, because consumer learning plays an important role in product quality knowledge (Villas-Boas 2004).”
- The Effects of Free Sample Promotions on Incremental Brand Sales (2004, background): “15 In addition, free samples might help build loyalty if consumers favor sampled brands over other brands that they have not tried (Villas-Boas 2004).”