Advertising Bans and the Substitutability of Online and Offline Advertising

By Avi Goldfarb, Catherine E. Tucker. 2011

123 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/09f8d6729197eb93095fc4370fe84ccc534a5a55

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joon Ho Lim
2. Feng Zhu
3. Rishika Rishika
4. Robert C. Seamans
5. Ramkumar Janakiraman
6. Brad N. Greenwood

In Sociology and Political Science

1. Joon Ho Lim
2. Feng Zhu
3. Rishika Rishika
4. Robert C. Seamans
5. Ramkumar Janakiraman

Citations in the corpus

• The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer (2018, methodology): “Following prior studies that have used the DD modeling approach (Danaher et al. 2010; Goldfarb and Tucker 2011b),wemodel the impact of the DBA on customers’ spending behavior as follows: lnðSpendingitÞ = aspDBAt + bspHACKEDi · DBAt + mi + e sp it ; (2) whereHACKEDi is a treatment group indicator…”
• Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2014, background): “…examined whether online and offline channels substitute or complement each other (e.g., Zentner 2005; Kaiser 2006; Gentzkow 2007; Simon and Kadiyali 2007; Forman, Ghose, and Goldfarb 2009; Danaher et al. 2010; Choi and Bell 2011; Goldfarb and Tucker 2011a, 2011b; Liebowitz and Zentner forthcoming).”