13_2_30: Experiences, perceptions and expectations of retail employment for Generation Y

By Adelina M. Broadbridge, G. Maxwell, S. Ogden. 2007

191 citations recorded by the source corpus.

Purpose – The purpose of this paper is to examine Generation Y, potential graduate entrants to UK retailing, in respect of their job experiences, career perceptions and initial employment expectations.Design/methodology/approach – Utilising qualitative research methods, an exploratory study was undertaken with 33 students (all of whom fell into the category of Generation Y) from two UK universities.Findings – The study found that many of the propositions contained within the Generation Y literature were reflected among participants in relation to their future career and lifestyle aspirations. This points to the need for retailers to carefully manage graduate expectations and experiences to ensure commitment to the sector.Research limitations/implications – Being an exploratory study, the results are not genralisable to the wider population. The findings frame a future longitudinal study on the retail careers of Generation Y graduates as they move from the anticipation to the encounter stage of their caree...

Subfields: Education, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/5f582fcf074fc2278bdfee909c8e4661d7482299

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Essential elements for recruitment and retention : Generation Y (2013, background): “Although not comparing student and working Gen Y individuals, Broadbridge et al. (2007b) did report that personal goals were the second most important factor (after determined to succeed) in Gen Y’s career success after graduation, thus, reflecting the on-going importance of goals for working Gen Y.”
Using the kaleidoscope career model to examine generational differences in work attitudes (2009, background): “Further, although studies that examine a single generation contribute to the knowledge base by providing detailed insights into that particular group and provide a rich foundation for future research (Broadbridge et al., 2007; Feyerherm and Vick, 2005; McDonald and Hite, 2008; Terjesen et al., 2007)”
Generation Y and career choice: The impact of retail career perceptions, expectations and entitlement perceptions (2009, background): “Many of these younger employees are employed part-time while they are finishing their college degree, and as a result, often develop negative perceptions of retail careers (Broadbridge et al., 2007; Knight et al., 2006; Broadbridge, 2003a).”