Guilt appeals: persuasion knowledge and charitable giving

By Sally Hibbert, Andrew Smith, Andrea Davies, Fiona Ireland. 2007

406 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5e7ce6e017742a482f5029927dd46a43158df4a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes (2013, background): “less guilty as a defense mechanism (Cotte, Coulter, and Moore 2005; Hibbert et al. 2007).”
Guilt and giving: A process model of empathy and efficacy (2008, background): “In Huhmann and Brotherton’s (1997) assessment of guilt appeals, many of the executional elements that create empathy in an appeal are the same elements used to classify the appeal as a guilt appeal.”
Persuasion for Good: Towards a Personalized Persuasive Dialogue System for Social Good (2019, neutral): “(Hibbert et al., 2007).”
Exploring Postconsumption Guilt and Pride in the Context of Sustainability (2014, result): “The findings for P2 were consistent with previous results on charitable donations appeals, showing that credibility did not influence guilt feelings (Hibbert et al., 2007).”
Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions (2017, background): “Social norms and guilt are important in increasing consumers’ ethical intentions and pro-social behavior (Steenhaut and Van Kenhove, 2006; Hibbert et al., 2007) and more precisely, according to Quested et al. (2013), guilt plays an important role in reducing food waste.”
Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising (2014, background): “The more guilt a charity ad arouses, the greater people’s donation intentions (Basil, Ridgway, and Basil 2006; Hibbert et al. 2007).”
A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior (2020, background): “…like charitable giving and ethical purchasing, but guilt appears to be most effective when it does not activate thoughts of manipulative intent (Hibbert et al. 2007), when a moderate amount of guilt is activated (Coulter and Pinto 1995), and when guilt is more subtly versus explicitly…”