Stephanie Q. Liu
Marketing · 2018–2020
A researcher in the Science corpus: 4 papers; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 78 citations into it
- Sociology and Political Science — 63 citations into it
- Social Psychology — 28 citations into it
- Organizational Behavior and Human Resource Management — 25 citations into it
- Strategy and Management — 15 citations into it
- Cognitive Neuroscience — 9 citations into it
Whom Stephanie Q. Liu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Stephanie Q. Liu's perspective
Ordered by how strongly the researchers Stephanie Q. Liu trusts endorse each paper. Same corpus, a different order for every researcher.
- Impression Management using Typeface Design
- All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
- Access-Based Consumption: The Case of Car Sharing
- Guilt appeals: persuasion knowledge and charitable giving
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype
- The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
- Putting the sharing economy into perspective (A Research Agenda for Sustainable Consumption Governance)
- Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength
- Brave new world: service robots in the frontline (Journal of Service Management)
Their papers
- Platforms in the peer-to-peer sharing economy (2019) — 323 citations
- “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020) — 93 citations
- Virtual reality presence as a preamble of tourism experience: The role of mental imagery (2019) — 464 citations
- Circular vs. angular servicescape: “Shaping” customer response to a fast service encounter pace (2018) — 106 citations