Guilt and giving: A process model of empathy and efficacy

By D. Basil, Nancy M. Ridgway, M. Basil. 2008

403 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/65389a55f2b0e3da1fb6573a36e40b29256f207c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Huiling Huang
2. Stephanie Q. Liu
3. Thomas Allard
4. K. White
5. Jennifer J. Argo
6. Darren W. Dahl
7. Jonah A. Berger
8. Bonnie Simpson

In Social Psychology

1. Huiling Huang
2. Stephanie Q. Liu
3. Thomas Allard
4. K. White

In Sociology and Political Science

1. Huiling Huang
2. Stephanie Q. Liu
3. Thomas Allard
4. K. White
5. Bonnie Simpson

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “Previous research suggests that guilt appeals can evoke negative emotions and empathy (Basil et al., 2008).”
• Cross-Domain Effects of Guilt on Desire for Self-Improvement Products (2015, background): “…feel guilty in a focal domain in anticipation that individuals will then directly address the feelings of guilt in that same domain (Agrawal and Duhachek 2010; Basil, Ridgway, and Basil 2008). with conflicting perspectives on whether guilt ultimately increases (vs. decreases) self-control.”