Huiling Huang
Marketing · 2020
A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it
- Sociology and Political Science — 15 citations into it
- Organizational Behavior and Human Resource Management — 12 citations into it
- Social Psychology — 7 citations into it
- Strategy and Management — 6 citations into it
Whom Huiling Huang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Chingching Chang
- Andrew F. Hayes
- Roland Schroll
- R. Rather
- Henrik Hagtvedt
- D. K. Nyahunzvi
- Benedikt Schnurr
- Terry L. Childers
- John R. Doyle
- Marios Koufaris
Papers from Huiling Huang's perspective
Ordered by how strongly the researchers Huiling Huang trusts endorse each paper. Same corpus, a different order for every researcher.
- All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
- Impression Management using Typeface Design
- Guilt appeals: persuasion knowledge and charitable giving
- Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype
- The Impact of Incomplete Typeface Logos on Perceptions of the Firm
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength
- The development of initial trust in an online company by new customers (Information Manager (The))
- Humanizing Products with Handwritten Typefaces
- Introduction to mediation, moderation, and conditional process analysis :