Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth

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Perceptions of organizational politics and hotel employee outcomes: The mediating role of work engagement (2013, result): “Therefore, these results provided evidence of discriminant validity (Anderson and Gerbing, 1988; Babakus et al., 2004).”
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands (2006, methodology): “Other researchers have followed this approach and used measures of global satisfaction (e.g. Babakus et al., 2004; Olsen, 2002; Sivadas and Baker-Prewitt, 2000).”
Information Technology and Firm Profitability: Mechanisms and Empirical Evidence (2012, background): “In turn, higher customer satisfaction leads to higher loyalty and willingness to pay (Homburg, Hoyer and Fassnacht 2002), which ultimately leads to higher revenue growth (Babakus, Bienstock and Van Scotter 2004).”
Enhancing consumer empowerment (2006, unknown): “Hence, the customer's affective state resulting from such sales encounters influences their appraisal of quality, and plays a more critical role in influencing both customer satisfaction and, consequently, company performance ( Babakus et al. , 2004”