The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption

By Julio Sevilla, Barbara E. Kahn. 2014

62 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/bf39ba0a1b531f5ca4cf7068ef08519b394df3b2