Can bottles speak volumes? The effect of package shape on how much to buy

By Sha Yang, Priya Raghubir. 2005

154 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/35119257f8d8bd424576b5a72ae56b6221138a63

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Charles Spence
2. Alberto Gallace

In Social Psychology

1. Charles Spence
2. Alberto Gallace
3. Mirjam Keetels
4. Yi-Chuan Chen
5. Jean H. M. Vroomen
6. Camille Koppen
7. Andy Woods
8. Carlos Velasco

Citations in the corpus

• Multisensory design: Reaching out to touch the consumer (2011, background): “…and Greenleaf (2006) have recently suggested that the shape of the packaging (in particular, with regard to the ratio of the sides of rectangular packages, and how closely they approximate the golden ratio; Green, 1995) can also influence purchasing decisions (see also Yang & Raghubir, 2005).”