Is advertising a barrier to male movement toward gender change?

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Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies (2016, background): “The male father role is typically discussed in terms of the moral teacher, the breadwinner, and the sex-role model (Gentry and Harrison 2010).”
The Mentoring Relationship Challenges Scale: The impact of mentoring stage, type, and gender (2011, background): “…males tend to still be depicted in traditional masculine roles in the media leading to a belief that a typical man's role is to compete, provide, and protect (Gentry & Harrison, 2010) so male protégés may be more likely to assume that they are being challenged to measure up to a mentor's demands.”