Images of Women’s Sexuality in Advertisements: A Content Analysis of Black- and White-Oriented Women’s and Men’s Magazines
By Christina N. Baker. 2005
211 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing
View Paper: https://www.semanticscholar.org/paper/b13b079da97db097b76bc1449d8b27616e9bc85f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
- F. Rosselli
- Julie Stankiewicz
- D. Sanchez
- A. Kiefer
- Kimberly A. Neuendorf
- Emma Halliwell
- Lenny R. Vartanian
- Virginia Braun
In Marketing
- F. Rosselli
- Julie Stankiewicz
- D. Sanchez
- A. Kiefer
- Kimberly A. Neuendorf
- Emma Halliwell
- Lenny R. Vartanian
- Virginia Braun
Citations in the corpus
- The Mediating Role of Appearance Comparisons in the Relationship Between Media Usage and Self-Objectification in Young Women (2015, background): “First, greater usage of sexually objectifying media may be associated with higher levels of self-objectification because these media focus on women’s physical appearance (Aubrey & Frisby, 2011; Baker, 2005) and place pressure on women to focus on their own appearance (Fredrickson & Roberts, 1997).”
- ‘Most of Us Guys are Raring to Go Anytime, Anyplace, Anywhere’: Male and Female Sexuality in Cleo and Cosmo (2006, background): “Although we do not focus on it further here, the relationship between advertising and editorial and other content of these magazines is potentially complex, contradictory, and worth consideration (e.g., see Baker, 2005; Ballaster et al., 1991; Courtney & Whipple, 1983; Frith, Shaw, & Chen, 2005; L”
- Content Analysis—A Methodological Primer for Gender Research (2011, background): “Research on gender images in advertising seems to be particularly popular in recent years (An and Kim 2007; Baker 2005; Fullerton and Kendrick 2000; Ibroscheva 2007; Lindner 2004; Messineo 2008; Odekerken-Schroder et al. 2002; Uray and Burnaz 2003; Valls-Fernandez and Martinez-Vicente 2007).”
- Revisiting the Jezebel Stereotype (2018, background): “Our findings further suggest that the media plays an important role in fueling the objectification and dehumanization of Black women through their continuing depiction of the Jezebel stereotype (Baker, 2005).”
- Scripting sexual passivity: A gender role perspective (2007, background): “In movies, magazines, television sitcoms, soap operas, and mainstream literature, we see female passivity and male agency are depicted (Baker, 2005; Kilbourne, 1999; Kim & Ward, 2004; Lowry et al., 1981; Millet, 1970; Snitow, 1979; Tevlin & Leiblum, 1983), and women’s tendency to associate sex…”
- Women as Sex Objects and Victims in Print Advertisements (2008, background): “Such differences have been demonstrated by Baker (2005) and Krassas et al. (2001) as noted above. Because much of the content of women’s and adolescent girls’ magazines is related to fashion, beauty, and the development of sexual skills intended to please men (Farvid and Braun 2006), it was also exp”