From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
By Ashwin Malshe, Manoj K. Agarwal. 2015
136 citations recorded by the source corpus.
Subfields: Accounting, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/1cd4a0acdbcf71677fedef1a84ed9e8c57a5ef95
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In Accounting
In Strategy and Management
Citations in the corpus
- Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible (2016, background): “Green, Hand, and Zhang (2013) identified more than 300 anomalies and found that they were predominantly orthogonal, a finding also confirmed by McLean and Pontiff (2015).”