Customer Satisfaction, Analyst Stock Recommendations, and Firm Value

By Xueming Luo, Christian Homburg, J. Wieseke. 2010

219 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/436390c92b8869cff759691f02128f3d71ef5c71

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Citations in the corpus

Social Media and Firm Equity Value (2013, background): “…spend considerably more time and effort in social media interactions (i.e., writing reviews and posting blogs) presumably have higher brand commitment and loy-alty, thereby contributing more to ﬁrm equity value (Gupta et al. 2004, Fornell et al. 2006, Luo et al. 2010, Tirunillai and Tellis 2012).”
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010, background): “Indeed, stock analysts are industry experts who gather and analyze public or private information about a firm and disclose the information to investors (Barth et al. 2001; Ivkovic and Jegadeesh 2004; Luo et al. 2010).”
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “Recent literature demonstrates that shareholders indeed react to new marketing activities, such as announcements of celebrity endorsements and changes in customer satisfaction (Agrawal and Kamakura 1995; Luo et al. 2010; Srinivasan and Hanssens 2009).”
On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, background): “Despite the importance of evaluating these contemporaneous reactions by investors, very few studies actually explore this effect (Aaker and Jacobson 1994; Jacobson and Mizik 2009c; Luo et al. 2010; Srinivasan et al. 2009).”
Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns (2015, unknown): “While previous studies have examined the role of analysts in reducing information asymmetry associated with other firm intangibles such as research and development and customer satisfaction (e.g., Kimbrough, 2007; Luo et al., 2010), few empirical analyses link firm CSP to security analysts (Dhaliwal”
Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China (2014, background): “B2B firm Dummy for B2B company (1) or B2C company (0) Compustat Srinivasan, Lilien, and Sridhar (2011) Event year Dummy for 2000–2010 (reference category: 2000) LexisNexis and Factiva Industry dummies Dummy variables according to the four-digit SIC code Compustat Barth, Cram, and Nelson (2001)”