Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers’ Brands

By Vishag A. Badrinarayanan, Debra A. Laverie. 2011

92 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/981bba704fc70e77ddab543a8847fd3442592222