Exploring consumer‐brand relationship quality and identification

By Erifili Papista, Sergios Dimitriadis. 2012

115 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6fda7abec88c0be71538c6570e80a2013e30ed4a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Urška Tuškej
2. K. Podnar
3. Shadi M. Altarifi
4. Chieh-Peng Lin
5. Shih‐Chih Chen
6. I. Alnawas
7. R. Rather

In Organizational Behavior and Human Resource Management

1. Urška Tuškej
2. K. Podnar
3. Shadi M. Altarifi
4. Chieh-Peng Lin
5. Shih‐Chih Chen
6. I. Alnawas
7. R. Rather
8. Amy E. Randel

In Strategy and Management

1. Shadi M. Altarifi
2. Urška Tuškej
3. Chieh-Peng Lin
4. K. Podnar
5. I. Alnawas

Citations in the corpus

• Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2019, background): “From a customer perspective, the higher the identification with an organization or a brand, the greater likely the consumer is to be satisfied with the organization's products (Papista and Dimitriadis, 2012).”
• Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, unknown): “…Source: (Kropp et al., 2003), (Aaker, 1996), (Villarejo, 2002), (Albert et al., 2008), (Shirkhodaie & Nabizade, 2011), (Tuskej et al., 2013), (Papista & Dimitriadis, 2012), (Zhou et al., 2013), (Kunzel & Halliday, 2008), (Sichtmann, 2007) Source Index Aspect Varibles K ro pp e t a l., 2…”
• Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, methodology): “Items were developed based on previous measures of consumer-brand identification (StokburgerSauer et al., 2012; Papista and Dimitriadis, 2012; Tuškej et al., 2013) and on instruments measuring the strength of self-brand connection (Escalas and Bettman, 2003; Park et al.”
• Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “First, prior research examined constructs such as brand love, brand identity, and brand identification in products and/or services (e.g. cars, cosmetics, and sport teams), which possess high levels of symbolic meanings (e.g., Carroll and Ahuvia, 2006; He et al., 2012; Papista and Dimitriadis, 2012).”