Construal Level Theory and Consumer Behavior

By Nira Liberman, Yaacov Trope, Cheryl J. Wakslak. 2007

472 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3d4f3fcd145728b0e73a022fbdefa40215e5ad5b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jiewen Hong
2. P. Keller
3. B. Sternthal
4. Deborah Roedder John
5. Christian Homburg
6. Alokparna (Sonia) Basu Monga
7. Nikolaos Panagopoulos
8. Angela Y. Lee

In Marketing

1. Deborah Roedder John
2. Alokparna (Sonia) Basu Monga
3. Jiewen Hong
4. Christian Homburg
5. Christopher P. Blocker
6. Torsten Bornemann
7. P. Keller
8. B. Sternthal

In Social Psychology

1. Deborah Roedder John
2. Jiewen Hong
3. Alokparna (Sonia) Basu Monga
4. P. Keller
5. Christian Homburg
6. B. Sternthal
7. Nikolaos Panagopoulos
8. Angela Y. Lee

Citations in the corpus

• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008, background): “…decreases were found for brand attitude t(105)=2.20, pb .05, high quality t(105)=2.19, pb .05, and prestige t(105)=2.19, pb .05; under a high cognitive load, similar decreases were registered for brand attitude t(105)=2.19, pb .05, high quality t(105)=2.30, pb .05, and prestige t(105)=2.25, pb .05.”
• The impact of live video streaming on online purchase intention (2020, background): “In CLT, four types of psychological distance have received the most research attention (Liberman et al., 2007; Trope et al., 2007): temporal distance (distance in time: distant future vs.”
• Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2010, methodology): “To manipulate construal level of the message, we used multiple operationalizations of the construct that have been successfully used in prior research (Trope et al. 2007).”
• Lessons from a Faraway land: The effect of spatial distance on creative cognition (2009, unknown): “…2)のパフォーマンスに明白な影響を与えた 本結果は先行研究(Förster et al., 2004)と一貫しており、時間的距離での結果を空間的距離に拡 張している また、統制条件を加えた実験 2 より、近い知覚の状態で創造性が下がるのではなく、遠い知覚 の状態で創造性が上がることが明らかになった(Förster et al., 2004, Study 5) 空間的距離について、「課題の製作者」のような最小限の手がかりでも創造性に影響を与えうるこ とが明らかになった(Förster et al., 2004) …”
• The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research (2012, background): “Psychology and consumer behavior research suggest that distance changes choice processes (Fiedler 2007; Liberman, Trope, and Wakslak 2007).”
• Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit (2008, unknown): “Our empirical findings are in line with the key conceptual premise of construal level theory and respond to a recent call for more research on the role of construal level in consumer behavior contexts ( Liberman, Trope, & Wakslak, 2007; Lynch & Zauberman, 2007).”
• The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments (2010, background): “The correspondence between prior knowledge and processing strategies also can result from a message presentation at the appropriate level of construal, which refers to the abstract or concrete representation of the information (Trope and Liberman 2003; Trope, Liberman, and Wakslak 2007).”