Christopher P. Blocker
Marketing · 2012–2015
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 23 citations into it
- Organizational Behavior and Human Resource Management — 16 citations into it
Whom Christopher P. Blocker trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Stephen Louis Vargo
- Robert F. Lusch
- David Mick
- Kelly D. Martin
- Christian Homburg
- D. Narayan
- Klaus Fiedler
- Yaacov Trope
- M. Viswanathan
- Zeynep Arsel
Papers from Christopher P. Blocker's perspective
Ordered by how strongly the researchers Christopher P. Blocker trusts endorse each paper. Same corpus, a different order for every researcher.
- Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
- Service-dominant logic: continuing the evolution
- The Costs and Benefits of Consuming
- MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH
- Customer Satisfaction and Stock Prices: High Returns, Low Risk:
- The Long-Term Stock Market Valuation of Customer Satisfaction
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy
- The fortune at the bottom of the pyramid : eradicating poverty through profits
- Voices Unheard: The Psychology of Consumption in Poverty and Development
- Measuring and maximizing customer equity: a critical analysis
Their papers
- The Transformative Value of a Service Experience (2015) — 244 citations
- Understanding poverty and promoting poverty alleviation through transformative consumer research (2013) — 161 citations
- The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research (2012) — 187 citations