Richard Rosenaum-Elliott

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it
• Clinical Psychology — 8 citations into it
• Sociology and Political Science — 7 citations into it
• Social Psychology — 6 citations into it

Whom Richard Rosenaum-Elliott trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Mark R. Leary
2. Jennifer Edson Escalas
3. Alain d'Astous
4. J. Sweeney

Papers from Richard Rosenaum-Elliott's perspective

Ordered by how strongly the researchers Richard Rosenaum-Elliott trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Brand personality: How to make the metaphor fit?
3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
4. Explorations in Personality
5. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
6. A re-examination of the generalizability of the Aaker brand personality measurement framework
7. An examination of brand personality through methodological triangulation
8. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
9. A scale for measuring store personality
10. The role of brand personality in charitable giving: An assessment and validation

Their papers

• Are Consumer and Brand Personalities the Same (2012) — 117 citations