Brand relationship quality and its value for personal contact.

By Edith G. Smit, F. Bronner, Maarten Tolboom. 2007

259 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3123d5e17246b0d91b45cf391414a407816c5e58

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

A conceptual framework for understanding relationships between sport consumers and sport organizations: a relationship quality approach. (2011, background): “Self-connection has been frequently recognized as an essential indicator of relationship quality (Fournier, 1996; Smit et al., 2007; Swaminathan, Page, & Gürhan-Canli, 2007).”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, methodology): “As Smit, Bronner, and Tolboom (2007) suggest, research is needed on the influence of marketing tools on brand relationships.”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “The validity of the CBR metaphor has been widely argued in the marketing theory literature (Aggarwal, 2004; Chang & Chieng, 2006; Esch, Langner, Schmitt, & Geus, 2006; Fetscherin & Heinrich, 2015; Louis & Lombart, 2010; Morgan-Thomas & Veloutsou, 2013; Ramaseshan & Stein, 2014; Smit et al., 2007).”
The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework (2011, methodology): “Self-connection has been identified as a critical component of relationship quality (Smit et al., 2007; Swaminathan et al., 2007; Thorbjørnsen et al., 2002).”
The role of emotional aspects in younger consumer‐brand relationships (2012, background): “sustained consumer-brand relationships provide benefits to the participants, such as perceived commitment (Aaker, 1996; Smith et al., 2007).”
Consumer brand relationships: an investigation of two alternative models (2008, methodology): “…is conceptualized as one first-order factor that includes items from the various BRQ dimensions (Chang and Chieng 2006), two first-order factors (Smit et al. 2007), or a reduced set containing fewer BRQ dimensions (Ekinci et al. 2004; Kressmann et al. 2006; Park, Kim, and Kim 2002) than those…”
Exploring consumer‐brand relationship quality and identification (2012, background): “Analysing the proposed dimensions of both approaches, it becomes apparent that they share some common dimensions: partner quality refers to judgments of the brand’s overall reliability and trust that it will deliver what is desired (Smit et al., 2007), whereas the dimension of love and passion refer”
Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety (2010, unknown): “First, contrary to the extant literature (e.g., Fournier 1988; Albert et al., 2008; Smit et al., 2007), this study investigates consumers’ emotional attachment in the context of a service industry, namely, the grocery retailing sector, further addressing the call of Carroll and Ahuvia (2006) and Yim”