The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

By Yukyoum Kim, Galen T. Trail, Yong Jae Ko. 2011

155 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2cd62fa5337d6ed7f6c44785fdb855f2216f7716

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

In Organizational Behavior and Human Resource Management

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

In Sociology and Political Science

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

Citations in the corpus

• Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, background): “relationship quality positively influences the media consumption activities of sport consumers (Kim et al., 2011; Kim & Trail, 2011).”