A conceptual framework for understanding relationships between sport consumers and sport organizations: a relationship quality approach.

By Yukyoum Kim, Galen T. Trail. 2011

171 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c91389059ff8551cc657824c29d5fcbda95627b1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

In Marketing

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle
4. F. Farrelly

In Organizational Behavior and Human Resource Management

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

Citations in the corpus

• Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, background): “Previous work has evidenced the impact of relationship quality perceptions on consumers’ team media content preferences (Kim et al., 2011; Kim & Trail, 2011).”
• Understanding fan motivation for interacting on social media (2014, background): “…that sport consumers are becoming increasingly ‘‘discontented and disconnected’’ in response to escalating attendance costs, the increased commercialization of sport, and what they perceive as dubious motives behind the marketing activities of sport organizations (Kim & Trail, 2011, p. 57).”