Understanding tailoring in communicating about health.

By R. Hawkins, M. Kreuter, K. Resnicow, Martin Fishbein, A. Dijkstra. Health Education Research, 2008

935 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2726edb4ea8a922748ad9c8aeb548785670e22fe

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In Applied Psychology

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Citations in the corpus

Viewpoint: Regulating meat consumption to improve health, the environment and animal welfare (2020, background): “14 One strategy consists of providing comparative feedback, such as “compared to other women from this health center, you eat fewer servings of fruits and vegetables per day” or evaluative feedback such as “your fruit and vegetable intake is well below the recommended level of 5–9 servings per day” ”
An Overview of Chatbot-Based Mobile Mental Health Apps: Insights From App Description and User Reviews (2022, positive): “Rather, systems that are adaptable and tailored to user needs can deliver more pertinent information, thus enhancing user engagement and clinical efficacy [75,76].”
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021, background): “After all, when being confronted with personalized advertising, a consumer will try to relate the information in the advertisement to himself (Hawkins et al. 2008).”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Although there have been periodic calls for matching researchers to pay more attention to underlying processes (e.g., Hawkins et al., 2008), prior reviews have tended to focus primarily on matching effects and outcomes, as we did above.”
It Is All in the Name: A Study of Consumers' Responses to Personalized Communication (2016, background): “Nevertheless, the expectation may have an effect on recipients’ responses independent of message content (Hawkins et al. 2008).”
Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors (2009, background): “Several scholars working with health campaigns and entertainment-education have argued for the effectiveness of tailoring mass messages to create individual-specific treatments (Bock, Marcus, Pinto, & Forsyth, 2001; Hawkins, Kreuter, Resnicow, Fishbein, & Dijkstra, 2008; Singhal & Rogers, 2002).”
Computer-tailored health interventions delivered over the Web: review and analysis of key components. (2009, background): “The final technique, adaptation or content matching, refers to creating content packages that are pertinent to an individual and selected based on known determinants of the targeted behavior [12,69].”
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “Researchers have proposed and tested several mediators for favorable personalization effects, such as self-referent thinking (Hawkins et al. 2008; Tam and Ho 2006), perceived uniqueness (Franke and Schreier 2008), and feelings of accomplishment (Franke, Schreier, and Kaiser 2010).”
The Personalization of Conversational Agents in Health Care: Systematic Review (2019, background): “Studies of personalization in health care and medicine have been increasing in number since the early 2000s [22], with growing evidence showing their effectiveness [23-26].”