It Is All in the Name: A Study of Consumers' Responses to Personalized Communication

By Ewa Maslowska, Edith G. Smit, B. van den Putte. 2016

127 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b8d9ad96b2a51237e7fa5c774723e9b29a4cf49d