A holistic market conceptualization

By Cristina Mele, J. Pels, Kaj Storbacka. 2015

131 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e01f77d613be42fdaf63053df0c0fa3796f0057d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Stephen Louis Vargo

In Marketing

1. Maria Colurcio
2. Bo Edvardsson
3. Javier Reynoso
4. Kaisa Koskela-Huotari
5. Steve Baron
6. Stephen Louis Vargo
7. Robert F. Lusch
8. Melissa Archpru Akaka

In Strategy and Management

1. Stephen Louis Vargo
2. Steve Baron
3. Maria Colurcio
4. Robert F. Lusch
5. R. Rather
6. Melissa Archpru Akaka
7. C. Grönroos
8. Ana Margarida Brochado

Citations in the corpus

• A Systems Perspective on Markets: Toward a Research Agenda (2017, background): “…regarding its neglect of the real workings of the market (Lie, 1997), its over-emphasis of the role of the ‘product’ and the price mechanism (Mele et al., 2014; Vargo, 2007), its inability to handle time (Alderson and Cox, 1948), and its failure to account for the influence of the broader…”
• Networks, ecosystems, fields, market systems? Making sense of the business environment (2020, unknown): “For at least a decade, many scholars have therefore lamented the scant attention paid to markets particularly by mainstream marketing literature (Araujo, Kjellberg, & Spencer, 2008; Kjellberg et al., 2012; Mele et al., 2015; Nenonen, Storbacka, & Windahl, 2019; Venkatesh, Peñaloza, & Firat, 2006).”