Conceptualising electronic word of mouth activity: An input‐process‐output perspective

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The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “Word of Mouth (WOM) has been one of the most important channels of communication in information exchange among consumers (Chan & Ngai, 2011; Chu & Kim, 2011; Kim et al., 2014; Kunja & GVRK, 2018; Richins, 1984).”
Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, background): “Second, eWOM influences purchase intention through its impact on consumers’ trust (Chan & Ngai, 2011).”
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “…internet and e-commerce, people now use others people suggestions and opinions while making purchase decision and even when making offline purchase decision they consider electronic information about things. eWOM is playing a key role in consumer purchasing decision now a days (Chan & Ngai, 2011).”
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015, unknown): “The focus on this European sample was decided in order to widen the geographical scope of e-WOM research as existing e-WOM studies are largely based on American and Asian consumers (Chan & Ngai, 2011).”