C. Stoner

Marketing · with Arora · 2009

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom C. Stoner trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Anna S. Mattila (in Marketing)
  2. Judy A. Siguaw (in Marketing)

Who trusts C. Stoner

  1. M. Avis (in Marketing)

Papers from C. Stoner's perspective

Ordered by how strongly the researchers C. Stoner trusts endorse each paper. Same corpus, a different order for every researcher.

  1. An examination of brand personality through methodological triangulation
  2. A re-examination of the generalizability of the Aaker brand personality measurement framework
  3. The role of brand personality in charitable giving: An assessment and validation
  4. Product personality and its influence on consumer preference
  5. From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results
  6. The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
  7. The impact of self‐monitoring on image congruence and product/brand evaluation
  8. Brand personality: How to make the metaphor fit?
  9. PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES An Alternative "Description of Personality": The Big-Five Factor Structure
  10. People, Products, and Pursuits: Exploring the Relationship between Consumer Goals and Product Meanings

Their papers