Measuring emotions associated with foods in consumer testing.

By S. King, H. Meiselman, B. Carr. 2010

169 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The effects of luxury restaurant environments on diners’ emotions and loyalty: Incorporating diner expectations into an extended Mehrabian-Russell model (2015, methodology): “Based on King et al.’s (2010) recommendation, the most appropriate time to evaluate emotions is during or immediately after exposure to a stimulus.”
The role of emotions in food choice and liking (2015, methodology): “Following the approach of King et al. (2013), the means per emotion term per positional response were calculated and included in a mixed model ANOVA to check for any order effects.”
Developing a reduced consumer-led lexicon to measure emotional response to beer (2015, methodology): “King et al. (2010) noted that the exclusion of characteristic terms can be ameliorated by modifying or expanding the pre-determined list.”