The effects of luxury restaurant environments on diners’ emotions and loyalty: Incorporating diner expectations into an extended Mehrabian-Russell model

By Annie Chen, N. Peng, Kuang-Peng Hung. 2015

139 citations recorded by the source corpus.

Purpose – This paper aims to examine diners’ luxury restaurant consumption behavior by incorporating diner expectations into a modified Mehrabian–Russell model. Consumers dine at luxury restaurants for reasons beyond fulfilling basic needs. However, little is known about the factors that contribute to diners’ emotions and loyalty toward luxury restaurants. Design/methodology/approach – To examine the proposed six hypotheses, qualitative and quantitative studies were performed. Following exploratory qualitative research, 310 consumers who dined at Taiwan’s five-star hotel restaurants were recruited for the main study. Data were analyzed using structural equation modeling. Findings – The results show that restaurants’ stimuli influence diners’ positive and negative emotions (organisms), which, in turn, affect their loyalty toward luxury restaurants (responses). Furthermore, customers with different levels of expectation react differently to stimuli. Practical implications – This study offers new empirical s...

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/aff2ad2417c79fb499559ffc19868e17b0b8955b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Mody
2. Xinran Y. Lehto
3. Courtney Suess
4. Kevin Kam Fung So
5. Haemoon Oh
6. Hyunsun Kim
7. N. Peng
8. Annie Chen

In Organizational Behavior and Human Resource Management

1. Kevin Kam Fung So
2. Hyunsun Kim
3. Haemoon Oh
4. M. Mody
5. Xinran Y. Lehto
6. Courtney Suess
7. N. Peng
8. Annie Chen

Citations in the corpus

• What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, methodology): “…to Airbnb attributes, we rely on the M-R model (Mehrabian and Russell 1974), which has been extensively adopted in prior research in hospitality and tourism contexts (e.g., A. Chen, Peng, and Hung 2015; M. J. Kim, Lee, and Jung 2019; Manthiou et al. 2017; C. Y. Wang, Miao, and Mattila 2015).”
• The Effect of Volunteer Management on Intention to Continue Volunteering: A Mediating Role of Job Satisfaction of Volunteers (2020, unknown): “…stimuli on consumers’ pleasure and behaviors in the brick-and-mortar stores (Alakwe & Okpara, 2017; Groeppel-Klein & Baun, 2001; Tai & Fung, 1997), virtual stores (Diehl, 2001; Huang, 2003; Manganari et al., 2011), and restaurants (Chen et al., 2015; Jang & Namkung, 2009; Ryu & Jang, 2007).”
• The accommodation experiencescape: a comparative assessment of hotels and Airbnb (2017, methodology): “The logic underlying the S-O-R theory has been used extensively to explain consumer behavior in the hospitality and tourism context (e.g. Chen and Peng, 2015; Liu and Jang, 2009; Mason and Paggiaro, 2012).”
• Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling (2018, methodology): “The number of usable surveys collected in the present study was consistent with the number collected in other luxury/upscale restaurant studies that employed an on-site data collection method (Chen et al., 2015; Jang & Namkung, 2009; Ryu et al., 2012).”